THE CONCEPT.
THE INSPIRATION.
The Communication Concept of IMPERIAL LASHEX AWARDS is inspired by Lucio Fontana's CONCEPTUAL ART.
His "Spatial Concepts," CUTS and HOLES are a landmark of world abstract art and represent one of the peaks of modern expressionism.
His cuts represent the desire to go "beyond" while leaving the goal, the new dimension, undefined, thus leaving each viewer, the possibility of "imagining" it.
The future of Lash Making belongs to those who can create it
THE CONCEPT.
A UNIQUE AND INNOVATIVE FORMAT
The contest, Conceived by Imperial Lashes&Brows and QU.likeYoubyAnna Davudova is not just a simple contest, but is designed to be different from the 'approach.
Compete with yourself
The philosophy behind the LashEx Awards is that. the real purpose of each Contest lies in overcoming one's own limits: not only the one who beats others wins, but the one who manages to overcome himself, by engaging in a unique, exclusive performance that is an expression of one's talent and willingness to put oneself out there.
LashEx Awards gives you the guarantee of the most qualified and impartial of judgments, formulated by established and globally recognized experts.
The time has come to put yourself to the test!
The competition is open to industry professionals of all experience levels and nationalities.
"All - round beauty"
Lashex Awards is also about. Innovation, with the aim of defining new industry paradigms, in technique but also in strategy.
The best are those who are able to create a new dimension (Envisioner), which goes far beyond that defined by "mastery," "perfection," or "knowledge."
Therefore, we have chosen to combine the competition with the Forum, which for the first time will not only talk about technique, but also about Beauty Business in the round.
Participation in the Forum is therefore open not only to professionals lash, but also to all those in the beauty industry and all those interested in the issues of business and 'entrepreneurship in the world of Beauty.